The Savvy house hunter – Intrepid house seller use digital targeting

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The Savvy house hunter – Intrepid house seller use digital targeting

The Savvy house hunter – Intrepid house seller use digital targeting

The Savvy house hunter - Intrepid house seller use digital targeting

Digital Tools

The Digital House Hunt

A Joint Study from The National Association of REALTORS® and Google

Consumer and Market Trends in Real Estate

Consumers’ online experiences are increasingly influencing their home buying activity offline, according to a joint study from search giant Google and the National Association of Realtors.

 

It’s a far cry from the statement “Frequent newspaper advertising is the best way to sell a home.”

 

The Savvy House Hunting Buyer – Intrepid House Seller Go Digital

Some home sellers believe advertising their homes two, three, or even four times a week brings the best results. Today the best REALTORS® advertise their listing 27/7 locally and then extend that across the United States. The most sophisticated extend their advertising Globally with their advertising money focused on those countries that lead the word in people moving to the United States.

The most startling statistic in a study jointly researched by Google and the National Association of REALTORS® is a whopping 90% started their home search on the internet.

  • Real estate related searches on Google.com have grown 253% over the past 4 years2
  • 36% of new home shoppers utilize a mobile device while they are watching TV

Search Engines Play a Critical Role in the Real Estate Zero Moment of Truth (ZMOT)

Home shoppers using search engines are actively engage raising their hands asking for more information or assistance

 

The Savvy house hunter - Intrepid house seller use digital targeting

 

Nine out of 10 house hunters searched online during the home buying process with 52 percent choosing that as their first step in the process, the report said.

Those who used search engines were 9 percent more likely to take an action on a real estate brand website than those who did not search and those who searched performed an average of 11 searches prior to taking an action, the report said. Google and Compete tracked the behavior of users who completed a specific desired “conversion activity” at a real estate website during second-quarter 2011 and second-quarter 2012.

Senior Housing Shoppers (65+) Turn to the Internet to Aid Their Research

75% of senior home buyers go online to search for a home

39% of senior home buyers began their research online

30% of senior home buyers first learned about the home they eventually purchase online

 

The age brackets that rake advantage of the Digital Hunt

The Savvy house hunter - Intrepid house seller use digital targeting

 

 Home Seller

We’re in contact with many eager home buyers and their agents. Give us a call or send us an e-mail to find out who may be interested in your home right now! In the meantime, we think you’ll find our FREE online report, HOME SELLER: How To Put Your Sale On The Fast Track, very useful.

 

Article:  The Savvy house hunter – Intrepid house seller use digital targeting

Brought to you by: Scottsdale Real Estate Arizona – Luxury Valley Homes

The Savvy house hunter | Homes For Sale In Scottsdale | Real Estate In Scottsdale Az | Scottsdale Real Estate

About the Author:

LVH
Jeff and Jane Daley started their careers in real estate after taking early retirement from the corporate world in October of 1999. Their success is achieved by way of their core values. MILITARY SERVICE: Jeff is a Vietnam combat veteran and served in in the US Army. He served with distinction, and received multiple citations.